Ever since YouTube made its debut in 2005, it has revolutionized video-streaming with internet videos now more accessible to a wider audience. YouTube currently has millions of users with videos being watched more than billions of times.
YouTube is the 2nd largest search network, falling short to Google. You can only guess how important it is then for your brand to have some sort of presence on YouTube. Whether you solely have a channel where you upload videos highlighting your brand’s products, services, or aesthetic, or you also back up this organic presence with paid advertising efforts, YouTube has become an important part of a company’s marketing strategy.
As a business, there are only a few things more important to us than our reputation, and we do everything we can to do great work and delight our clients. But how do you share the results of that hard work with potential clients or customers? One of the best ways to improve your business’s image is to use testimonials from happy customers. These references from people who have done business with you and are willing to vouch for you have become this kind of “social proof” to help make decisions that as of last year, 78% of people say they trust online reviews just as much as recommendations from acquaintances.
The beauty of video testimonials is that not only do they show you who the review is coming from, but give you an emotional connection with the person’s story. You hear the facts, but you can also see the authenticity and emotion in the person’s face. This emotional connection opens the door for trust, which is vital to a great business-to-customer relationship.
Here is a testimonial we did with The Brewer Garrett company of Middleburg Heights Ohio. They provide energy conservation services under a Performance Contract for the city. They wanted to share this success story with other potential clients. They share this video with a very specific client base. This isn't a "viral" video but it is usefully to their sales staff when approaching particular clients because it demonstrates and reinforces the notion that they are a good business partner.
I recently worked with a client that wanted testimonials on their website. West Park Dental in Cleveland wanted to share the experiences of some of their loyal clients. We interviewed the clients in their office. These are real people in their community. Having their endorsement adds credibility. Also, a huge benefit to these are they go "viral" in the sense that the participant shares these on their social media along with your social media broadening your base. "Oh grace loves her dentist... we are looking for a new dentist for our kids because they hate going... Grace says her kids don't mind going and find the experience painless ... we should try West Park dental next time" People trust that this person in their community more than you or your employees saying try us.
We also worked with a local play writer/director who wanted to share what his patrons felt about his latest stage play. We stopped people coming out of the play and created this video for him to share. Again these type of videos have a tendency to be shared by people in the video and their family members.
If your company or organization would like a free consolation on how testimonials could be used in your online marketing portfolio please CONTACT us or BOOK a meeting.
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