According to Cisco’s Visual Networking Index, by 2019, global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic. The first-quarter 2018 Nielsen Total Audience Report also looked into how video content and social media usage have become increasingly pertinent in reaching today’s audiences.
According to Forrester Research a 1 minute of video is equal to 1.8 Million words to your audience. think about how powerful of a brand marketing message that single 1 minute video is for your branding.
So what type of videos grab the attention of your customers? One great technique is through story telling of how your product or service is used. This is a great example from Artifact Uprising.
Artifact Uprising is a company that helps you create custom photo books, albums, cards, and print photos. As you can imagine, there's a lot of special meaning and emotion connected to each book -- and that kind of emotion is hard to capture with just words.
That's exactly why Artifact Uprising creates videos like this one: to showcase some of those touching, individual stories. In this case, it's an elderly man who created a photo book to leave his children and grandchildren as part of his legacy. At one point, the man is moved to tears as he reads the book, saying, "I haven't read it [in] a while."
Find out how people are using your product or service to better their lives, and share their inspiring stories with the world through video. They'll do a much better job of advocating for your product or service's value than a piece of purely fact-based marketing content ever could.
Imagine trying to tell this story in a blog? You gain the emotion and personal connection of this story through the video. The video instantly sparks interest in the viewer because "everyone has a story to tell"
What is your company's story? How does your product or service change the lives of your customers or the people within the community?
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